Alexander Malkevich took over audiovisual propaganda in the occupied territories of Ukraine in July 2022. Local projects of television channels that occupation authorities had developed since the invasion in late February were suddenly abandoned in favour of this new system, centred on three media outlets.
In Melitopol, the administrative centre of the Zaporizhzhya region, Malkevich created ZaMedia, made
up of a TV channel, a radio station, and several local editorial offices.
In Kherson, he launched a new local chain, Tavria TV.
In Mariupol, Malkevich relied on the resources of Sankt-Peterburg, a channel he runs, to support a new channel, Mariupol 24.